Salon Boss
PricingFrom $1,000/mo — no games
Why Salon Boss

Only beauty. Since 2017.

Marketing built exclusively for beauty businesses — so the strategy actually fits how clients find and book you.

200+
Businesses
2017
Since
2.4x
Featured
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Featured Website
Live Asset

Salon Website Design

Your Salon Is a Work of Art.Your Website Should Be Too.

We build custom digital assets that capture the high-end energy of your salon and turn visitors into booked appointments.

Salon renovation before and after
Salon floor plan blueprint
Salon design mood board

You Spent Months PerfectingEvery Detail of Your Salon.

You chose every tile, every fixture, every shade of paint. You curated the playlist. You picked the products on the shelf by hand. Your salon is an extension of you. A space your clients walk into and immediately feel something.

Then someone built you a template.

A Wix template. A Squarespace layout your friend set up. A site from a ‘web design agency’ that swapped in your logo and called it done.

Generic, off-the-shelf UI
High client friction

A Generic WebsiteDoesn't Just Look Bad.It Costs You Clients.

This is what your dream client sees on their phone. A broken, generic template that quietly tells them to keep scrolling.

A generic, dated salon website on a phone
Generic template
No visual story
Invisible on Google
75%
CREDIBILITY GAP

First Impressions Are Everything

Three-quarters of people judge your credibility based on your website alone. If it looks like a template, they assume your salon is generic too. They click back. They book elsewhere.

Price Shoppers
THE WRONG CROWD

Attracting the Wrong Clientele

Generic sites attract generic clients. The ones who haggle. The no-shows. When your site is premium, you gatekeep your brand. You attract clients who value what you do.

404
SEARCH VISIBILITY

Invisible on Google

Template sites aren't built to rank. Your dream client is searching 'best salon near me' right now and finding your competitor because your site lacks an SEO foundation.

“Your salon is a premium experience. Why is your website telling a different story?”

Stop Settling For Templates

See the Difference.

“The same salon. Two very different first impressions. One looks like a business, the other looks like a brand.”

cgwsalon.com
Custom Salon Boss website
Generic template website
The Old Way
The Salon Boss Standard

Drag to compare

The Old Way

The “Informational” Site.

Generic layouts that provide information but fail to build desire. They focus on what you do, rather than who you are.

The Salon Boss Standard

The Experience Site.

A custom digital translation of your salon's actual energy. Every pixel is engineered to convert high-ticket clients and command premium rates.

“One of these makes a client think ‘this looks legit.’ The other makes them wonder if you're still in business. Which one represents your salon?”

Upgrade My Impression
maliaextensions.com
Malia Extensions website
lotusboutique.com
Lotus Boutique website
katebaronesalon.com
Kate Barone Salon website
goodvibessalon.com
Good Vibes Salon website
curlygurlwashsalon.com
Curly Gurl Wash Salon website
thebeautyspot.com
Beauty Spot Salon website

We Don't Build Websites.We Translate Experiences.

Matt - Founder of Salon Boss
Founder & Creative Director

Most agencies treat salon websites like an assembly line. They pick a template, swap your logo, add some stock photos, and call it a day.

We do the exact opposite.

We start by understanding the energy of your salon. Your aesthetic, your clientele, and the feeling someone has when they walk through your door. Then we design a digital presence that captures that same essence.

“You didn't build a cookie-cutter salon. You built something with intention. Your website should reflect that same level of care.”

Every Detail.Designed with Purpose.

Here's what's included when Salon Boss translates your salon into a digital experience.

Salon Home
Book Now
Designer

Designed From Scratch.

Zero templates. Hand-crafted pixel by pixel to match your unique brand identity perfectly.

Pick a time
9:00
10:30
2:00
Book Now
Appointment Confirmed

Design That Books.

Strategically built CTAs and flows that turn casual browsers into booked appointments.

BalayageExtensionsVividsOlaplexKeratinColor CorrectionBlowoutsLash LiftTonerFoilyageRoot SmudgeTape-Ins

We Speak Salon.

We're not generalists. We understand your services, your language, and your clients.

“Who's the best salon near me?”
Google
ChatGPT
Claude
Gemini
Grok

You're the Answer.

Google, ChatGPT, Claude, Gemini, Grok. When someone asks for a salon, your name is the one they get.

Hey! Can we add our new stylist Sarah to the team page?
Done! She's live on the site now. 🚀

Grows With You.

Unlimited updates included. New stylist? New prices? Just text us, we handle it.

Week 1
Discovery
Week 2
Design
Week 3
Build
Week 4
Launch

Live in About a Month.

We move fast. A streamlined four-week process to take you from discovery to launch.

“We don't just build pages. We build a high-performance engine for your salon's growth.”

Build My Experience

From Vision to LiveIn 4 to 6 Weeks.

A streamlined, high-touch process designed for busy salon owners. We handle the heavy lifting while you focus on your craft.

Phase 01

Strategy & Kickoff

We start by diving deep into your brand. We map out your dream clientele, your services, and the unique energy of your salon. No templates. Just a custom roadmap for your digital presence.

Phase 02

Creative Direction

Our designers bring your brand to life with high-fidelity prototypes of your new site, designed pixel-by-pixel to ensure it commands premium rates and trust.

Phase 03

The Build

Once the design is approved, we move to development. We build for speed, mobile performance, and conversion. SEO is baked into every page from the very first line of code.

Phase 04

Launch & Support

We go live. But we don't disappear. We handle your hosting, security, and unlimited updates. As your salon grows, your website evolves with you, effortlessly.

“The process is simple. The result is a website that works as hard as you do.”

Start My Transformation

Questions BeforeWe Start.

We're not just a vendor. We're your digital growth partner. Here's how we handle the technical side of your salon.

Matt, Founder of Salon Boss
Matt · Founder
Usually replies within a day

Still have questions?

Every salon is unique. Book a free discovery call and we'll talk through your specific goals and strategy required. No pressure, no jargon.

Book Your Discovery Call
01

Very little. We handle the design, development, and content strategy. All we need from you is an initial strategy call and high-quality photos of your salon and team. We do the heavy lifting while you focus on your clients.

The Salon Boss Edge: We can even help coordinate professional photography if needed.
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You Didn't Build aCookie-Cutter Salon.

Stop settling for a website that treats you like one. Let's build a digital experience that commands the respect, and the rates, your salon deserves.

4 to 6 Week Launch