Salon Boss
PricingFrom $1,000/mo — no games
Why Salon Boss

Only beauty. Since 2017.

Marketing built exclusively for beauty businesses — so the strategy actually fits how clients find and book you.

200+
Businesses
2017
Since
2.4x
Featured
Free AuditBook a Call
Free Marketing Audit

See what clients seebefore they book.

Your Google ranking, website, reviews, socials, and AI visibility — scanned and graded, with the fixes ranked by what moves bookings first.

100% free
No hard sell
Built for beauty businesses

Your business,scanned.

Run the audit below. It checks the same things a potential client sees — then grades them.

Free Marketing Audit
Audit Embed Goes Here

The audit tool plugs into this slot — drop the embed code into AuditEmbedEditorial.tsx.

01
Enter your business

Your name and website — that's all we need.

02
We scan everything

Google, website, reviews, socials, and AI answers.

03
Get your scorecard

Every fix found, ranked by booking impact.

Your report lands in your inbox — plus follow-ups worth opening.

Six checks.Every place a client finds you.

The audit grades your whole online presence — not just your website.

Local SEO & Map Pack

Where you rank.

When someone nearby searches “salon near me,” the top three map results get the calls. We check exactly where you sit, what's holding you back, and how your Google Business Profile stacks up.

1
2
3
You · #4
“salon near me”Top 3 get the calls
Check 01 · Map Pack Ranking

Reviews & Reputation

What they read.

Rating, volume, recency, and whether anyone's answering. Reviews are both a ranking factor and the last thing a client checks before booking.

Google Reviews
4.2
Review volume
38 reviews · area leaders avg 100+
Behind
Most recent review
47 days ago
Stale
Owner responses
2 of last 20 answered
Fix
Reviews are a ranking factor
Check 02 · Review Health

AI Visibility

The new search.

Clients are asking ChatGPT and Google AI who to book — and those answers come from your reviews, your site, and your local presence. We check whether you're in the answer.

AI Search
Who's the best salon for blonding near me?
Based on reviews and local presence, the standouts are:
1. Luxe Salon Studio
2. The Hair Lab
3. Mane & Co.
You're not in this answerWe check why
Check 03 · AI Search Presence

Your Website

Graded by AI.

Our Salon Boss AI analysis reads your site the way a client does — speed on a phone, broken links and errors, and the design and conversion issues quietly costing you bookings.

Salon Boss AI Analysis
yoursalon.com
62/ 100 · Site Score
Performance
6.2s load on mobile
Fix
Errors
3 broken links · 1 missing page
Fix
Design & CRO
Booking button below the fold
Fix
Every issue, locatedRanked by impact →
Check 04 · Salon Boss AI Analysis

Social Presence

Your shop window.

Profile health, posting rhythm, and consistency on Instagram and Facebook. New clients scroll your feed before they ever tap your booking link — we grade what they find.

@yoursalon
Last post · 3 wks ago
~0.4/wk
Your cadence
4–5/wk
Top local salons
Check 05 · Social Health

Competitor Snapshot

Your market, mapped.

How you compare to the salons winning your area right now — visibility, reviews, and presence, side by side. The gap between you and them becomes the plan.

Local Visibility
Your area
Competitor A92
Competitor B81
You64
Competitor C58
The gap is the plan
Check 06 · Market Position
Ready to see your score?
The same checks we run for 200+ beauty businesses · Since 2017
Run My Free Audit

Fair questions.

Is it actually free?

Yes. No invoice, no card, no obligation. We give the audit away because it's the fastest way to show you how we think — some owners fix the list themselves, some ask us to help. Both are fine with us.

What do you need from me?

Your business name and website, and about 5–10 minutes. The audit pulls everything else from what's already public — the same things a potential client sees when they look you up.

What happens after I run it?

Your report lands in your inbox, and we'll follow up with emails that help you act on it — practical fixes, strategy breakdowns, the occasional webinar invite. Real help, not a pressure campaign — and one click unsubscribes you anytime.

What should I do with the results?

Start at the top — the list is ranked by what moves bookings first. Fix it yourself using our free resources, or book a free call and Matt will walk through it with you.

After Your Audit

Don't just get a report. Get a plan.

Book a free 60-minute call and Matt will walk your audit with you — what to fix first, what to ignore, and what it's worth to your bookings.

100% free
No hard sell
You leave with a plan