Your Med Spa Deserves BetterThan $99 Botox Leads.
Most med spa agencies sell you leads. We build you a brand. Salon Boss is a marketing agency built for the beauty and aesthetics industry, and we know the difference between a full schedule and a profitable one. Website. SEO. Ads. Reputation. Brand. Everything your practice needs to attract patients who want premium services.
Every Med Spa Agency Promises 50 Leads a Week. Nobody Talks AboutWhat Happens Next.
The pitch sounds great. An agency reaches out, or you see their ad. “We'll generate leads for your med spa. No upfront cost. You just pay per lead.” They'll run Meta ads, manage everything, and the appointments will roll in. Sounds like exactly what you need, right?
Here's what actually happens. They run discount-driven ads: $99 Botox, $149 filler, mommy makeover specials. The leads come in. A call center tries to close them. Some book. They come in for the promo, get the discounted service, and disappear. They never buy a package. They never come back at full price. They never refer a friend. They were never your patient. They were a coupon redeemer.
Meanwhile, your real costs keep climbing. You're paying the ad budget. You're paying for the product. You're paying your injector. You're paying rent on a beautiful space that's filled with patients who generate $99 in revenue and never return. The agency shows you a lead report that looks great on paper. Your bank account tells a different story.
The worst part? While you were chasing volume, you weren't building anything. No SEO. No Google reviews. No brand presence. No content strategy. No patient retention system. You were busy, but you weren't growing. And the moment you stop paying for leads, the phone stops ringing.
Free discovery call · No commitment required
A Full Schedule Means Nothing If the Patients Don't Stay.
The med spas that thrive, the ones doing $100K, $200K, $500K a month, didn't get there by running discount ads. They built something:
Brand
A brand that signals premium before anyone walks in.
Your website, your Google profile, your Instagram, your reviews: that’s the first consultation. If it looks like every other med spa template, you’ve already lost the patient who’s willing to spend $3,000 on a treatment plan.
SEO
SEO that captures high-intent patients.
When someone searches ‘lip filler near me’ or ‘best med spa in [your city]’, you need to be there. Not with an ad that disappears when the budget runs out. With organic rankings that compound over time.
Website
A website that converts, not just informs.
See a service. Understand the value. Book the appointment. One flow. No friction. Pricing transparency, before-and-after galleries, provider bios, financing options, and a booking system that works.
Retention
A retention system that turns one visit into a lifetime.
The real revenue isn’t the first appointment. It’s the membership. The treatment plan. The quarterly filler touch-up. The referral. Email automations, loyalty programs, and rebooking reminders.
Every Med Spa Owner We Talk to Is inOne of These Situations.
New Practice
You’ve invested everything. The buildout is done (or almost done). The space is beautiful. Your team is hired. But your website is a placeholder, your Google profile doesn’t exist, and your schedule is empty. Grand opening is in weeks. You need everything built, fast, and you need a plan that fills your schedule from day one without resorting to $99 specials that devalue your brand before it even launches.
We'll build a custom strategy for your practice
What We Dovs. What “Med Spa Agencies” Do.
Run discount ads to generate lead volume.
Build campaigns around your highest-value services to attract premium patients.
Measure success in leads generated.
Measure success in revenue, patient retention, and cost per acquisition.
Use overseas call centers to close leads.
Help you build a booking and follow-up process that reflects the quality of your practice.
No SEO. No organic strategy. No long-term play.
SEO, Google Business Profile optimization, and content strategy that builds a pipeline you own.
Same discount-driven playbook for every med spa.
A strategy built for your practice, your market, your services, and your growth goals.
Vendor relationship. You’re a number.
Partnership. Weekly calls. Your practice is the only med spa we work with in your market.
Free strategy call · No commitment required
Everything Your Med Spa Needs toLaunch, Grow, and Scale.
Website Design
Your website is your highest-converting sales tool. We design and build med spa websites that communicate premium quality, showcase services and providers, display pricing transparently, and make booking effortless. No Wix. No templates.
SEO
When someone searches ‘Botox near me’ or ‘best med spa in [city],’ you need to be in the top 3. We build local SEO strategies: Google Business Profile optimization, service-specific landing pages, location targeting, review velocity, and technical SEO.
Paid Advertising
We run ad campaigns targeting the right patients for the right services, not blanket discount ads that attract promo hunters. High-ticket service campaigns, retargeting, Google Ads for high-intent searches, Meta for awareness. No percentage fees on ad spend.
Google Business Profile
For med spas, your GBP is often the first thing a potential patient sees. We optimize completely: photos, services, posts, Q&A, review management. We set up review generation systems with QR codes, automated follow-ups, and incentive programs.
Branding & Identity
Your brand is the difference between ‘another med spa’ and ‘the med spa.’ We develop the brand identity that positions your practice as premium: logo, color palette, typography, visual language. Luxury without pretension, clinical without cold.
Social Media & Content
Before-and-afters. Provider spotlights. Treatment education. Patient testimonials. We create content that builds trust and gives patients the confidence to book. Real photos, real results, because ‘when everything looks photoshopped, it’s not real.’
Content & Media Production
Professional photography and video for your practice: treatment rooms, provider headshots, procedure documentation, space tours. Content specifically for medical aesthetics: proper lighting for skin-tone accuracy, angles that showcase results.
We don't just generate leads and disappear. We build the marketing infrastructure that makes your med spa the practice patients choose, return to, and refer.
Free discovery call · No commitment required
From ‘I’m Not Okay’ to a Thriving Practice: How We Launched Be You Estheticin 30 Days.
Be You Esthetic Suites
Luxury Med Spa
A luxury med spa offering injectables, chemical peels, body contouring, IV therapy, and aesthetic treatments.
The Founder
Saindyse: a registered nurse with 25 years of experience, property investor, and first-time med spa owner.
Saindyse had invested hundreds of thousands into her med spa. The buildout was nearly complete. Beautiful space: gold accents, earthy tones, luxury everything. A grand opening event was planned. One problem: she had no website, no Google presence, no social media strategy, no booking system, no ad accounts, no review system, and no marketing plan.
She also had a competitor opening on the same block.
“I’m not okay, Matt,” she told us on our first call. “This does not feel good at all. I can’t sleep.”
What We Built
Complete website: designed and developed, migrated from Wix to a professional platform with service pages, online booking, pricing, before-and-after galleries
Google Workspace setup: professional email, business accounts
Google Business Profile: created, optimized, photo-ready for opening day
Facebook Business Manager: page, ad accounts, tracking, Instagram connected
Grand opening marketing strategy: QR codes for review collection, automated review follow-ups
Ad campaign framework: designed to target premium patients, not discount seekers
Social media foundation: profiles optimized, content strategy in place
Ongoing weekly strategy calls: every Wednesday at 5pm, no exceptions
The Relationship
We didn’t just hand Saindyse a website and wish her luck. We walked her through every step: screen-sharing to set up Facebook Business Manager, explaining what a Google Business Profile is and why it matters, helping her think through pricing strategy and package structure.
“If you’re gonna wait on me for it, Matt, you’re not gonna get it,” she told us. So we didn’t wait. We built it.
The Results
In Her Words
“I like that answer.”
Her response every time we said “No, we’ll handle that.”
“I want to click here. I want to click and go straight to this and purchase it.”
On what competitor websites fail to do
Want a launch like this for your practice?
Book a Discovery CallFree 30-minute call · No commitment required
Opening a Med Spa?Here's What the First 90 Days Should Look Like.
Foundation
We audit what exists and build the infrastructure: domain, hosting, Google Workspace, Google Business Profile, Facebook Business Manager, Instagram business account, ad accounts, tracking pixels. We take the tech off your plate entirely.
Build
Website designed and developed: not a template, a custom site built for your brand, your services, and your market. Service pages with pricing. Online booking integration. Before-and-after galleries. Provider bio pages. Financing information. Mobile-optimized. Fast.
Pre-Launch
Google Business Profile goes live with photos, services, and posts. Social media content starts publishing. Grand opening campaign prepared: email/SMS to your personal network, paid ads to the local market, QR codes and review collection systems for the event.
Launch & Grow
Doors open. Ads go live targeting your highest-value services. SEO work begins. Review generation systems activate. Weekly strategy calls begin. First patient data comes in. We optimize based on what’s actually working, not assumptions.
Compound
Every month, the foundation gets stronger. More reviews. Better rankings. More content. More data to optimize ads. The marketing machine compounds. By month 6, you’re not scrambling. You’re growing.
Opening soon? Let's make sure you launch right.
Book a Discovery CallFree 30-minute call · No commitment required
A Decade in the Beauty Industry.Now Helping Med Spas Compete.
I got into this industry by accident. I was 19, fixing computers, and one of my clients was a hair extension brand. I walked into their warehouse and thought, “What is going on here?” A multi-million dollar business selling hair.
Over the next decade, I went to the trade shows. I built websites, ran ad campaigns, developed brands, and managed marketing for beauty businesses of every size, from solo stylists to national brands.
When med spa owners started reaching out, I saw the same pattern I'd seen in salons: talented practitioners who knew their craft but didn't know marketing. And an industry full of agencies selling lead volume instead of building real businesses. Salon Boss doesn't do lead gen. We build marketing infrastructure: the kind that grows every month instead of disappearing when you stop paying.
Matt Peters-Mejia
Founder, Salon Boss
Start with a Call.Launch with a Plan.
Step 01Discovery Call
We learn about your practice: where you are, what you offer, what’s working, what’s not. Pre-open? We’ll map out everything you need to launch. Already established? We’ll audit your current marketing and identify the gaps. By the end of the call, you’ll know exactly what we’d do and whether we’re the right fit.
Step 02Strategy & Scope
Based on what we learn, we put together a plan: what we’d build, in what order, and what it costs. Not a generic playbook. A strategy for your practice, your market, your services, and your timeline. We present it, get your input, and finalize the scope.
Step 03Build
We move fast. For new practices, we can have a full website, Google presence, social profiles, and ad framework built in 30 days. For established practices, we prioritize the highest-impact fixes first, usually the website and SEO, then expand from there.
Step 04Launch, Optimize, Grow
Campaigns go live. Patients start booking. Data comes in. We optimize based on what’s working, not what a template says should work. Weekly calls to stay aligned. Monthly reporting on the metrics that matter: new patients, revenue per patient, retention rate, cost per acquisition.
Your Role: Be the expert. Treat patients. We handle everything else.
Free 30-minute call · No obligation
Beyond Marketing: What Else We HelpMed Spas With
Grand Opening & Event Marketing
Planning a grand opening?
We build the full event marketing strategy: invitations, social campaigns, local advertising, QR code review collection, and post-event follow-up sequences that turn attendees into patients.
Patient Retention & Membership
Turn one visit into a lifetime.
Membership programs, loyalty incentives, rebooking automations, and post-treatment follow-up sequences that turn one-time visitors into long-term patients.
Multi-Location Strategy
Ready to open location #2?
We help you replicate what’s working: separate Google profiles, location-specific SEO, market-specific ad campaigns, without starting from scratch.
Financing & Payment
Remove price as a barrier.
Care Credit, Cherry, PatientFi. We integrate financing options into your website and marketing so patients know they can afford premium treatment before they pick up the phone.
No long-term contract required
Questions Med Spa OwnersAsk Us.
Straight answers to the questions we hear on every discovery call.
Still have questions?
Every practice is different. Book a free discovery call and we'll talk through your situation, your goals, and exactly what you need. No pressure.
Book Your Discovery CallMed spa marketing is multi-channel: website, SEO, ads, reputation, social. Our med spa partnerships typically start at $3K-$7K/month depending on scope, with separate ad spend budgets that go directly to the platforms. We don’t take percentages of your ad spend. We don’t charge per lead. You get a flat monthly rate for strategy, execution, and ongoing optimization. We’ll put together specific pricing on your discovery call.
You Didn't Build a Med Spa to Worry About Marketing.Let's Build Your Practice the Right Way.
You opened your practice to change people's lives, not to figure out Google Ads. The gap between where you are and where you want to be isn't your skill as a provider. It's the marketing infrastructure. Let's talk about your practice, your goals, and what it'll take to get there.