Salon Boss
PricingFrom $1,000/mo — no games
Why Salon Boss

Only beauty. Since 2017.

Marketing built exclusively for beauty businesses — so the strategy actually fits how clients find and book you.

200+
Businesses
2017
Since
2.4x
Featured
Free AuditBook a Call

Marketing Agency for Salons, Suites, Med Spas & Beauty Brands

We Only Do One Thing.And we’ve done it for beauty since 2017.

Salon Boss is a full-service marketing agency built exclusively for the beauty industry — salons, suites, med spas, and brands. We handle the websites, SEO, ads, social, and content, so you can focus on your craft.

Eight years. One industry.

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200+
Beauty Businesses Served
02
100%
Beauty-Only Focus
03
8
Services, One Team
04
2017
In Business Since

Built exclusively for the beauty industry since 2017 — salons, suites, med spas & brands.

Why Salon Boss

We Work With Beauty.Only beauty. Nobody else.

Most agencies take any client who walks in. To a generalist, your salon, spa, suite, or beauty brand is just another line on the calendar. They don’t know a balayage from Botox, and it shows.

A generalist never learns
Before-and-afters book clients. Stock product shots don’t.
Your clients find you through local “near me” search.
Your site has to sell the experience, not a price list.

Specialization is the reason for the results. We know how beauty clients search, what makes them book, and what makes them stay.

The Beauty Universe

BEAUTY100% focus
Hair Salons
Salon Suites
Med Spas
Beauty Brands
Solo Stylists

One industry — covered end to end.

Matt Peters-Mejia, Founder of Salon Boss — intro video
Founder Intro
1:30
Why I built Salon Boss.
0:00 / 1:30
Meet the Founder

A Decade in the Beauty Industry.Here’s why I built Salon Boss.

I grew up in a salon and spent a decade inside this industry before I ever built a marketing agency for it. So Salon Boss does one thing — beauty businesses, nothing else. And I still lead every discovery call myself.

10+
Years in Beauty
1:1
Every Call
100%
Founder-Led
Matt Peters-Mejia
Matt Peters-Mejia
Founder, Salon Boss

What We Do

Everything Your Beauty Business Needs.One team.

Every service is designed for this industry. We don’t repurpose what we did for a law firm and slap your logo on it.

Book a Discovery Call

The Receipts

Real Beauty Businesses. Real numbers.

No stock photos. No rounded-up averages. Just the outcomes we delivered for named clients.

Be You Esthetic — Salon Boss case study
Med SpaBrooklyn, NY
Featured
Be You Esthetic

From “I Can’t Sleep” to 161 Leads in 90 Days.

161
Leads
30-Day
Full Launch
$26.56
Cost / Lead
Top 3
Google Rank

One month before doors opened, I couldn’t sleep. Ninety days in, we had more leads than we could see in a week.

Saindyse, Owner
Read the full story
+340%
Organic Traffic
BC
Burman & Co
42
Leads in 30 Days
CA
Cachet Suites
$6.6K/mo
Revenue Recovered
MA
Mallorca
2.4x
Revenue Growth
LS
Luxe Salon & Spa
8.5x
Return on Ad Spend
PA
Paid Ads
+$100K/mo
New Monthly Revenue
ML
Malia

Every number real. Every client named.

Browse the receipts

Common Questions

No jargon.No dodges.

The real questions beauty owners ask us — with the real answers we give on every discovery call.

Matt, Founder of Salon Boss
Matt · Founder
Answers every call himself

Still have questions?

Every business is different. Book a free discovery call and we’ll talk it through — no pressure.

Book a Discovery Call
01

Programs start at around $1,000/month, and your website is included — no separate $5,000–10,000 website fee. We build a custom proposal on your discovery call based on what your business actually needs, not a cookie-cutter package.

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03
04
05
06

You Built the Beauty Business.Let us build the marketing.

You went to school for this. You spent years perfecting your craft. You built a team, designed a space, created an experience your clients love. The marketing? That was never supposed to be your job. Let’s talk about where your business is right now, where you want it to be, and what it’ll take to get there.

No Long-Term Contracts