Salon Boss
PricingFrom $1,000/mo — no games
Why Salon Boss

Only beauty. Since 2017.

Marketing built exclusively for beauty businesses — so the strategy actually fits how clients find and book you.

200+
Businesses
2017
Since
2.4x
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Pricing

Real pricing. No games.

We'll never make you book a call just to find out what it costs. Full marketing partnerships start at $1,000–$1,500/mo, social-media packages at $500/mo. Here's exactly how it breaks down.

Management fee ≠ ad spend

You pay us to run the work. Your ad budget is separate, goes straight to the platforms, and stays yours — never marked up.

Flexible terms

Plans run on short minimums — 3 months for ads, 6 for SEO + website — because marketing compounds. Need true month-to-month? It's available at a premium rate.

You own everything

Your website, content, and accounts are built on your assets. If we ever part ways, you keep what we built.

Priced to your market

Your exact number depends on your city, your competition, and your goals. The free discovery call gives you a real quote — no guessing.

Where most partners start.

Three clear paths to grow. Pick a lane, or run the full system for $590 more than either one alone.

SEO + Website

Get found. Get booked.

$1,000/mo
6-month minimum

Salons who need a site that ranks and turns traffic into chairs.

  • Custom, conversion-built website
  • Full local SEO campaign
  • AI search optimization (AEO)
  • Google Business Profile optimization
  • On-page content + service pages
  • Monthly reporting in plain English
  • You own the finished site
Get Started

Ads Only

Clients now, not someday.

$1,000/mo
3-month minimum

Salons who want immediate paid traffic flowing into the books.

  • Google & Meta campaign management
  • Conversion-built landing pages
  • State-of-the-art conversion tracking
  • Audience targeting + creative direction
  • Ongoing optimization & testing
  • Monthly reporting
  • Your ad budget stays separate & yours
Get Started
Best Value

SEO + Website + Ads

The full system.

$1,590/mo
6-month minimum

Salons who want every door — organic, local, and paid — working together.

Everything in both paths, plus:
  • Website, SEO & paid ads, fully integrated
  • One aligned strategy across channels
  • Priority support
  • Your fastest path to compounding growth
Get Started
Every Partnership Includes
No interns. No ghosting.
A dedicated account manager
One point of contact who actually knows your business.
Weekly status calls
A standing check-in with your team — every single week.
Direct access to your team
Message the people doing the work, not a ticket queue.

Social media packages.

Built for salons ready to grow, not just post. Each tier is a complete system — strategy, content, and execution.

Starter

Build consistency. Establish presence.

$500–$750/mo

Salons who need structure, consistency, and a polished online presence.

  • Monthly content strategy + calendar
  • Content direction + shot lists for filming
  • 2–3 posts per week (Reels + static)
  • Caption writing + platform optimization
  • Hashtag + local targeting strategy
  • Light community engagement
  • Monthly analytics reports
  • Monthly strategy calls
Get Started
Most Popular

Scale

Grow your audience. Increase bookings.

$750–$1,000/mo

Salons ready to actively grow their clientele and use social as a business tool.

Everything in Starter, plus:
  • 4–5 posts per week
  • Conversion-focused Reel content
  • Custom story strategy
  • Community engagement (comments + light DMs)
  • Performance-insight reporting
  • Bi-weekly strategy calls
Get Started

Dominate

Own your market. Lead your category.

$1,250–$1,500/mo

Established salons ready to be the go-to name in their area.

Everything in Scale, plus:
  • 5–6 posts per week
  • Advanced strategy (campaigns, offers, positioning)
  • Quarterly in-person content days
  • Deeper community management
  • Priority support
  • Weekly strategy calls
Get Started

TikTok Add-On

+$200–$400/mo

Repurpose your IG Reels for TikTok — platform-optimized captioning, posting, light trend integration, and TikTok-specific tracking.

Full TikTok Strategy

+$400–$600/mo

TikTok-first content strategy, trend research, native editing style, and increased posting frequency.

Bundling social with another Salon Boss service? Packages start lower — from $500/mo. We'll size it on your call.

Beyond the salon.

Product brands, one-time projects, and custom scopes — for the businesses that have outgrown a package.

For Beauty Brands

Beauty Brand Marketing

For product brands ready to scale.

$5,000–$10,000+/mo

Full-service marketing for beauty brands — the strategy, team, and firepower to grow a product line, not just a salon.

  • Full-funnel strategy across web, ads, social & content
  • Dedicated account team
  • Multi-channel campaigns & product launches
  • Advanced analytics & growth roadmap
  • Priority support & senior strategy
Branding & Identity
$1,500–$3,500 one-time

Logo, visual identity, and positioning that lets you charge what you're worth.

Content Production
Custom

On-site shoot days and a content library — strategy through final edit.

More ways to grow.

Real starting points — final scope is set on your free call.

Get a Custom Quote

Questionsworth asking.

Straight answers to what beauty pros ask most. No jargon, no fluff.

Matt, Founder of Salon Boss
Matt · Founder
Usually replies within a day

Still have questions?

Every business's market is different. Book a free discovery call and we'll look at your specific city and competitors. No pressure, no jargon.

Book Your Free Call
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Because your market isn't flat. A salon in a competitive metro needs more than one in a quiet town, and a brand-new suite needs different work than an established salon. We publish real starting points so you can self-qualify, then give you an exact number on the call.

The Salon Boss Edge: Most partners land between $1,000 and $2,500/mo all-in.
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