Marketing built exclusively for beauty businesses — so the strategy actually fits how clients find and book you.
Saindyse came to us one month before opening her Brooklyn med spa. Everything needed to be built -- website, branding, Google presence, ads, social media. We launched it all in 30 days. Within 90 days, she had 161 leads and was ranking top 3 on Google for her target services.
Saindyse opened Be You Esthetic Suites with a clear vision: a premium Brooklyn med spa built around the unique chemistry of each client. What she didn't have was time, a website, a brand presence, or a playbook for bringing it all to market before doors opened.
Opening in a competitive Brooklyn med spa landscape with less than 30 days of runway before launch — and zero existing digital footprint to build on.
No website, no booking flow, no Google Business Profile, no email capture, no ad accounts. The entire marketing stack had to be built from scratch.
Brooklyn has over 300 med spas within a five-mile radius. Saindyse needed to be findable for high-intent local searches within her first 90 days — not the usual 6-month SEO timeline.
A launch without warm inbound was a launch without cash flow. We needed a paid-acquisition machine producing qualified consultation requests from day one.
A premium conversion-first site in 30 days — booking flow, service pages, and trust signals tuned to how med spa clients evaluate providers.
See our Website serviceTightly geo-targeted search and performance campaigns aimed at high-intent beauty queries across Brooklyn. Launch week, dialed by day 7.
See our Advertising serviceGoogle Business Profile build-out, review acquisition system, on-page schema, and citation seeding to climb the Brooklyn map pack fast.
See our SEO serviceLaunch content playbook — reels, before-and-afters, and service explainers — designed to reinforce the ad creative and fuel organic discovery.
See our Social Media serviceHere's how the 30-day build and the first 90 days on the air actually unfolded — in order, with receipts.
The website had to be the anchor. Every ad, every Google result, every social post would funnel through it — so we built it first. A clean premium brand, service pages tuned to treatment queries, a one-tap booking flow, and copy written for how med spa clients actually decide. Seven screens, mobile-first, live on day 22.
We went live with three campaign clusters — Botox, lip filler, and brand terms — each geo-fenced to a 5-mile Brooklyn radius. Within the first week we were pulling consultations at $26.56 a lead. By day 30 the conversion rate was holding above 9% — roughly 3× the industry average for aesthetics.
Paid ads are only as good as what happens after the click. We built a simple CRM pipeline — inbound lead → text qualification → booked consultation → closed — so Saindyse could see exactly where every dollar of ad spend landed. Missed-lead follow-ups are automated. Every booked consult is traceable back to its source campaign.
Paid acquisition got the business breathing. Local SEO gave it lungs. We built out the Google Business Profile, seeded citations across 40+ directories, and ran a review-acquisition cadence from the first booked client. By the end of month three, Be You Esthetic was ranking top-10 for her primary service queries inside Brooklyn — and climbing.
Brooklyn heatmap ranking for primary service terms.
Numbers verified and provided by Be You Esthetic. No projections, no estimates.
Ninety days in, Be You Esthetic had a launched brand, a conversion-tuned site, a lead-gen engine holding $26.56 CPA, a Brooklyn Google presence climbing daily, and a pipeline she could read. The results are the headline — the system underneath is what keeps them running.
“One month before doors opened, I couldn't sleep. Ninety days in, we had more leads than we could see in a week. Salon Boss didn't just launch my marketing — they built the entire machine.”
Every case study on this page started the same way — a discovery call, a custom plan, and a team that actually executes.
