Not a sales video. A 2-minute preview.
AI, Search, and What's
Changing Now.
One-off deep dives on what's moving the industry — AI search, new platforms, big shifts. Real strategy, no hard sell, no fluff.
Next date coming soon
Dates are announced by email.
Hot Topics runs when the industry moves — no fixed cadence. Leave your email and you'll be first to know when the next one is scheduled.
No spam. Just the date, when there is one.
60 Minutes.Real strategy.
Matt walks through the five marketing foundations that separate salons getting found from salons getting ignored — and what to do about each.
Discovery
How clients find you.
Google, AI assistants, maps, social — the discovery landscape has fractured. We break down where salon clients search in 2026 and what it takes to show up in each.
Websites
Built to book.
The three elements every salon site needs to turn a visitor into a booked appointment — without begging for the click.
Reviews
Five stars, compounding.
The review-request system we use with 200+ clients. No gimmicks, no begging — just cadence and framework.
AI Search
Be the answer.
How to become the salon ChatGPT, Claude, and Perplexity recommend in your city — entity signals, review parsing, schema markup.
90-Day Plan
In the right order.
The order of operations. What to do first, second, third — so nothing stalls and every dollar compounds.
Every tactic comes from campaigns we run for real beauty businesses. Nothing theoretical, nothing recycled from another industry.
Built for all beauty pros.
Every example, every tactic, every frame of reference is built for how beauty businesses actually run.
- 01Clients are asking ChatGPT for recommendations and you don't know if you show up.
- 02The platforms keep changing the rules and the advice online is already out of date.
- 03You want to know what's actually worth your attention — and what's just noise.
- 04You'd rather hear it from someone running real campaigns than a podcast take.
Not for you if:you're looking for a get-rich-quick scheme, not running a beauty business, or hoping we'll do it all without the strategy. No hard feelings.
Matt Peters-Mejia.Founder, Salon Boss.
Matt started Salon Boss in 2017 after watching talented salon owners get burned by agencies that didn't understand their business. Since then, he and the team have worked with 200+ salons, suites, med spas, and beauty brands — exclusively.
He doesn't teach theory. Every strategy in this webinar comes from nine years of running real campaigns — what is working right now, and what quietly stopped working last year.
Questions beforeyou register.
Straight answers, no marketing speak.
Still have questions?
Ask before you register — Matt reads every message himself. Or bring your question live; the Q&A is the whole point.
Ask a QuestionYes — every session, every series. No credit card, no “free trial,” no paid tier waiting at the end. We teach what works because it’s the best proof of how we think.
Your competitionis figuring this out.
One hour. Zero cost. Real strategy built for beauty pros — live, with your questions answered.