Not a sales video. A 2-minute preview.
Growth Strategies for
Salon Owners.
Proven marketing systems that fill chairs, attract talent, and build your brand. Real strategy, no hard sell, no fluff.
Claim your seat.
Can't make it live? Register anyway — we'll send the replay.
Same slot, 1st monday of every month. Pick any date — we'll send the Zoom link and a reminder.
- 60 minutes of live strategy with Matt
- Live Q&A — bring your own situation
- The replay, sent whether you make it or not
- No cost, no card, no upsell at the end
60 Minutes.Real strategy.
Matt walks through the five marketing foundations that separate salons getting found from salons getting ignored — and what to do about each.
Discovery
How clients find you.
Google, AI assistants, maps, social — the discovery landscape has fractured. We break down where salon clients search in 2026 and what it takes to show up in each.
Websites
Built to book.
The three elements every salon site needs to turn a visitor into a booked appointment — without begging for the click.
Reviews
Five stars, compounding.
The review-request system we use with 200+ clients. No gimmicks, no begging — just cadence and framework.
AI Search
Be the answer.
How to become the salon ChatGPT, Claude, and Perplexity recommend in your city — entity signals, review parsing, schema markup.
90-Day Plan
In the right order.
The order of operations. What to do first, second, third — so nothing stalls and every dollar compounds.
Every tactic comes from campaigns we run for real beauty businesses. Nothing theoretical, nothing recycled from another industry.
Built for hair salons.Nobody else.
Every example, every tactic, every frame of reference is built for how beauty businesses actually run.
- 01You've posted on Instagram for months and heard crickets.
- 02You've paid for ads or hired an agency — and didn't see results.
- 03You're Googling “salon marketing” at midnight, trying to figure this out yourself.
- 04You want a real plan. Not another generic tips video.
Not for you if:you're looking for a get-rich-quick scheme, not running a beauty business, or hoping we'll do it all without the strategy. No hard feelings.
Matt Peters-Mejia.Founder, Salon Boss.
Matt started Salon Boss in 2017 after watching talented salon owners get burned by agencies that didn't understand their business. Since then, he and the team have worked with 200+ salons, suites, med spas, and beauty brands — exclusively.
He doesn't teach theory. Every strategy in this webinar comes from nine years of running real campaigns — what is working right now, and what quietly stopped working last year.
Questions beforeyou register.
Straight answers, no marketing speak.
Still have questions?
Ask before you register — Matt reads every message himself. Or bring your question live; the Q&A is the whole point.
Ask a QuestionYes — every session, every series. No credit card, no “free trial,” no paid tier waiting at the end. We teach what works because it’s the best proof of how we think.
Your competitionis figuring this out.
One hour. Zero cost. Real strategy built for hair salon owners — live, with your questions answered.
Next up · Monday, September 7 · 9:00 AM PT