business strategy
Cutting-Edge Marketing Strategies to Boost Your Salon Suite Business
Modern marketing strategies for salon suite owners who want to fill vacancies and build a brand professionals want to join.
MP
Matt Peters-Mejia·Oct 145m
The Author
Matt Peters-Mejia
Founder, Salon Boss Marketing
Matt grew up in a salon — literally. Since 2017 he's run Salon Boss Marketing, one of the few agencies built by beauty-industry operators for beauty-industry operators, helping 200+ salons, suites, med spas, and beauty brands get found and booked.
Every playbook here comes from work that actually happened — and he still takes every discovery call himself.
200+
Beauty Businesses
2017
Doing This Since
1:1
Every Call With Matt
Playbooks by Matt.
business strategy
The Best Salon Marketing Tools in 2024
A practical rundown of the marketing tools worth paying for — booking, email, social, and reporting — and which ones salons actually stick with.
MP
Matt Peters-Mejia·Oct 148m
ai search
AI Search Is Changing How Clients Find Salons — Here's What to Do About It
ChatGPT, Gemini, and Perplexity are answering beauty questions your clients used to Google. We break down exactly how AI search works and the steps you need to take so your salon shows up in AI-generated results.
MP
Matt Peters-Mejia·Feb 1212mbranding
Salon Suite Branding That Actually Books Clients (Not Just Looks Pretty)
Most suite renters slap a Canva logo on their Instagram and call it branding. We walk through a real branding framework that positions you as the premium choice in your building — and your market.
MP
Matt Peters-Mejia·Feb 59madvertising
The Complete Google Ads Playbook for Med Spas in 2026
We spent $2.4M on med spa Google Ads last year. Here's every lesson distilled into one guide: campaign structure, keyword strategy, landing pages, and the bidding approach that cuts cost-per-lead in half.
MP
Matt Peters-Mejia·Jan 2815mwebsites
Why Your Salon Website Isn't Converting (And the 7 Fixes That Will)
Your website gets traffic but nobody books. Sound familiar? We audit hundreds of salon sites a year and these seven issues show up almost every time. Most are fixable in a weekend.
MP
Matt Peters-Mejia·Jan 148mreputation
Reputation Management for Med Spas: Turning Reviews Into Revenue
One bad review can tank a med spa's bookings for months. We break down how to build a review generation engine, respond to negative feedback without sounding defensive, and use social proof to close high-ticket treatments.
MP
Matt Peters-Mejia·Dec 307mseo
The 2026 Local SEO Checklist Every Salon Suite Renter Needs
Suite renters compete against the building's brand AND every other renter inside it. This checklist covers Google Business Profile optimization, citation building, and the local content strategy that gets you ranking independently.
MP
Matt Peters-Mejia·Dec 236madvertising
5 Facebook Ad Mistakes Hair Salons Make (That Burn Cash and Book Nobody)
Boosting posts is not running ads. We see the same five mistakes drain salon owners' ad budgets month after month. Here's what they are, why they happen, and the straightforward fixes that turn wasted spend into booked chairs.
MP
Matt Peters-Mejia·Dec 97mbusiness strategy
The Solo Pro's Roadmap to Six Figures Without Burning Out
Working 60-hour weeks behind the chair to hit revenue goals isn't sustainable. We map out pricing strategies, client retention systems, and the marketing automations that help independent pros scale income while reclaiming their time.
MP
Matt Peters-Mejia·Dec 213mwebsites
10 Website Must-Haves for Beauty Brands Selling Direct-to-Consumer
Your e-commerce site is your storefront. We break down the design patterns, trust signals, and conversion optimizations that separate beauty brands doing $10K/month from those doing $100K — and the tech stack to get there.
MP
Matt Peters-Mejia·Dec 110mRather have him run it for you?
100% freeNo hard sellYou leave with a plan